Can't help thinking the pharma companies are hoist on their own petard. They are not seekers after truth but seekers after money, spending more on marketing than research. That culture infects the workforce, including the hired academics.

'Then you should say what you mean,' the March Hare went on. 'I do,' Alice hastily replied; 'at least - at least I mean what I say - that's the same thing , you know.' 'Not the same thing a bit!' said the Hatter.